"Marketing is a Product of Corporate Greed"

You are constantly exposed to marketing campaigns by many large corporations. At least once a day you will see something from McDonalds, Rogers, or any other well known business. Many people believe that getting consumers’ money is the large goal of corporations' marketing campaigns. However, large corporations do so much marketing because they believe they can provide value. Profit can be one of a few motives, but successful marketing is rarely put out by businesses that are only in it for the money. Usually the business is started out of passion and the goal isn’t profits, but a readiness to change the world with whatever idea the founder had. The founders of Apple didn’t create the first Mac because they were thinking about what would make them the most money. Instead, they were passionate about the field of technology and grew an idea they knew they had to share with the world, not for the purpose of shaking down consumers, but for the purpose of changing their lives. What many consumers forget is that marketing doesn’t only draw in profits that fill executives’ pockets, but create the funds necessary to keep the business alive and feed their innovation. Marketing is only responsible for sharing those big ideas with the world. Any so called “corporate greed” is purely up to the individual’s interpretation of the figures and forces behind a company, and is not substantial enough to tarnish the entire industry.

(Written by Christina Onyshchenko, Edited by Zoe Papakonstantino).